You’ve probably heard of the saying “don’t judge a book by its cover,” but in the world of business, first impressions are vital. Regardless of the industry you’re in, a client’s opinion of your business begins the moment they walk in through your front door.
A welcoming environment builds a positive client experience, increasing your customer retention. Therefore, as your business focuses on marketing its content to reach out to more customers, it should also focus on creating an inviting reception area.
Remember, there are as many content marketing benefits as there are in transforming your premises. Here are three tips to making your reception area more inviting.
1. Incorporate memorable details
Since most business reception areas have water coolers, they can easily get boring. Set your business apart from its competitors by adding something fun and different. For instance, you can look for flower delivery Beverly Hills customers have rated highly and choose a new bunch of flowers for each week.
The little details you incorporate go a long way in impressing your customers, prompting them to come back for more. However, don’t simply add any details because you have to. Consider the interest of your clients and the niche of your business. Do you run a sports establishment? If so, you can include sports-related magazines such as Sports Illustrated.
2. Keep your entryway clean and clutter-free
Visible piles of equipment and paperwork is a universal customer turn-off. This is because it makes your business appear disorganized and lazy. Hence, you should strive to get rid of any clutter and create a clear pathway to your front desk.
Painting your reception area can also create the illusion of freshness, making your space appear less crampy.
3. Consider functionality
Your reception area should offer everything that makes clients feel comfortable and welcome during their visit. For example, adding comfy seating to ensure your customer’s wait is pleasant and enjoyable. Additionally, installing a vending machine ensures they can get refreshments without having to leave your building.
If you want to go an extra mile, provide Wi-Fi and charging stations.
Ultimately, making your reception area more inviting can increase your business profit margin.